How to Build Data Products People Actually Use

Data and analytics products only create value when they are designed around the people who need to use them. Yet dashboards, reports and analytical tools are often shaped by available data or technical requirements rather than the decisions, workflows and needs of their users. Discover a practical, user-centred approach to designing information products that are intuitive, accessible and genuinely useful. Walk away with a roadmap to: 

• Capture meaningful requirements through indicator methodologies, naming conventions and clearly defined user personas.  

• Translate user needs into effective wireframes that validate structure, information hierarchy and functionality before development begins.  

• Prototype accessible, intuitive experiences using swatch boards, accessibility principles and practical prototyping tools.  

• Validate products through user acceptance testing to identify friction and improve usability before deployment.  

Move beyond simply presenting data to design analytics products that help users find information faster, understand it more easily and confidently turn insight into action.